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About us

A small Al Reem Island team, obsessed with one minute.

Marketjournalist started after we missed one Salik gantry too many. Six years later, every product call we make still passes through the same filter: does this shave a few seconds off the next recharge salik request?

Our mission

Make every Salik tag reload feel like nothing happened.

The best service is the one you never notice. We build Marketjournalist so that a salik recharge, a Dubai toll top-up or an Etisalat credit becomes invisible — a second of attention between two other things you’re doing.

That mindset shapes the interface, the support desk, the security posture, even the way we phrase our receipts. Anything that adds friction gets cut, every release.

  • Born in Abu Dhabi, run by drivers who use Salik daily.
  • No accounts to create unless you want one.
  • Receipts that the RTA portal recognises straight away.
  • Support staff who answer in English or Arabic, every shift.
Abu Dhabi skyline — the route Marketjournalist keeps Salik balances ready for
What we stand for

Three things we won’t compromise on

Plenty of people offer salik recharge online. The differences live in the details below.

Hand holding a phone during a salik recharge payment

Speed before everything

If a Salik tag reload takes longer than waiting at the light, we’ve already failed. We measure our median time to confirmation publicly, every quarter.

Padlock symbolising PCI-compliant card handling

Boring security

PCI-DSS certified processors, tokenised card storage, signed audit logs. No clever shortcuts — just the well-understood patterns the banking industry has used for decades.

Customer support agent answering a UAE recharge call

Human-first support

Our team is on Al Reem Island, not a chatbot console. If your Etisalat top-up didn’t land, you’ll hear from a person — usually inside ten minutes.

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People on the team